In ecommerce, clarity and engagement are everything. While images are powerful, sometimes they’re not enough to fully convey how a product works, how it feels in motion, or what makes it special. That’s where combining video with text becomes a game-changer.
For Shopify stores, incorporating video with text Shopify sections can transform the way shoppers interact with your products. Whether you’re demonstrating product features, sharing behind-the-scenes footage, or highlighting customer experiences, adding a video with supporting content builds trust and keeps visitors on your site longer.
Why Video and Text Together Work So Well
Consumers want to make informed decisions — fast. Adding a video with text layout allows you to communicate visually and verbally at once, giving potential buyers everything they need in one place. This combination is perfect for showcasing functionality, demonstrating benefits, or explaining how your product solves a problem.
Here’s why it’s so effective:
1. Increases Engagement
Video grabs attention quickly and encourages visitors to stay on the page. When paired with informative text, it guides the viewer through the message clearly.
2. Builds Product Understanding
Some products are complex or have hidden features that photos alone can’t explain. A product demonstration video with supporting copy helps highlight those important selling points.
3. Improves Mobile Experience
Today’s mobile shoppers prefer scrolling over clicking. Video with text Shopify sections allow you to stack content vertically for seamless mobile-friendly layouts.
4. Boosts SEO and Conversion Rates
Videos increase time on page, reduce bounce rates, and improve conversion — all while supporting your SEO strategy. Including relevant keywords in the accompanying text further enhances your visibility.
Where to Use Video and Text Sections in Shopify
Most modern Shopify themes and section builder apps now support video with text blocks, allowing you to drag and drop content without any code. These sections work well in a variety of placements:
1. Product Pages
Use a short product video next to or below your product description to show it in use. Add a few key bullet points underneath or beside the video explaining its features.
2. Homepage
Welcome visitors with a brand overview or collection launch video. Add a heading, description, and CTA to guide them to your best-selling products or story.
3. About or Story Pages
Use behind-the-scenes footage of your design process, sustainability efforts, or team introduction. Combine it with emotionally driven text that deepens customer connection.
4. Landing Pages
If you’re running ads, dedicated landing pages with video with text can dramatically improve conversion by delivering your core message clearly and concisely.
Tips for Making the Most of Video and Text Sections
To ensure your content is both beautiful and effective, keep these best practices in mind:
- Keep videos short and focused — ideally under 60 seconds
- Use autoplay muted for homepage sections to grab attention
- Maintain clear, readable fonts in the text portion
- Compress videos for faster load times without compromising quality
- Make sure your message is clear with or without sound
If you’re using a Shopify section editor or custom theme, look for layout options that support flexible video placement — left/right, top/bottom, or fullscreen.
Enhancing Storytelling with Video and Text Shopify Sections
Using a video with text Shopify layout isn’t just about visuals — it’s about crafting a compelling narrative. For example:
- A fitness brand could show workout gear in action while text outlines its moisture-wicking technology
- A skincare line could feature a user applying the product with text highlighting its ingredients and benefits
- A tech product could use a video demo with side-by-side specs and bullet features
This dual-format storytelling lets you address different learning styles — appealing to both visual and analytical shoppers.
FAQs
Q. What is a video with text section in Shopify?
A. A video with text section allows you to display a product or brand video alongside or beneath supporting copy. This layout helps explain features or tell a story more effectively than images alone.
Q. Can I add a video with text section without using code?
A. Yes. Most Shopify themes and apps offer built-in video with text blocks that can be added using the drag-and-drop editor — no coding required.
Q. What kind of videos work best in Shopify sections?
A. Product demonstrations, brand intros, user testimonials, and behind-the-scenes videos work well. Keep them short, high-quality, and informative.
Q. Will video sections slow down my store?
A. Not if optimized correctly. Use compressed video files, host them on platforms like YouTube or Vimeo, and avoid autoplaying long, high-resolution videos.
Q. Can I use multiple video with text sections on one page?
A. Absolutely. You can stack multiple sections to highlight different products or features. Just make sure the page remains visually clean and not overwhelming.
In a world where attention spans are shrinking, video with text gives your Shopify store a powerful edge. It helps explain products more clearly, makes your brand feel human, and increases customer confidence — all while keeping your pages visually dynamic and informative.
By using video with text Shopify sections throughout your store, you’re not just showing products — you’re telling stories, solving problems, and creating experiences that lead to conversions. Whether you’re a small business or a scaling brand, this layout style can help you stand out in the crowded ecommerce landscape.