As B2B commerce becomes increasingly digital, wholesalers need more than just an online storefront—they need a platform tailored to how they operate. Rietail was developed with this in mind. It’s not a one-size-fits-all solution adapted from retail; it’s a purpose-built ecosystem for managing products, pricing, orders, and customers in a wholesale-first environment.
Here’s how Rietail offers smarter capabilities for modern wholesale businesses.
Supports Multiple Product Types with Ease
Rietail enables sellers to present products in multiple formats depending on their business structure:
- Customizable sets let buyers choose specific items within a package, ideal for brands that offer flexible product bundles.
- Pre-set combinations are available for those offering fixed packs that don’t require customer customization.
- Assorted selections based on color or size allow for variety in a single SKU, making it easier to sell multiple variations as one offering.
- Pack configurations—whether fixed or customizable—cater to bulk selling with defined or adjustable quantities.
This variety empowers sellers to organize their catalog in a way that reflects their real-world inventory and sales models.
Matches Any Order Fulfillment Strategy
Rietail recognizes that B2B sales aren’t always straightforward. That’s why it offers a range of order processing methods to fit different workflows:
- Businesses focused on inquiries can collect customer interest without triggering backend processes.
- Sellers who prefer upfront booking can allow clients to reserve stock before committing payment.
- Companies ready to accept full orders with payment and confirmation in one go can use the direct order model.
- For more control, the hybrid approach of booking followed by confirmation gives the admin final approval power.
With these options, businesses can maintain full control over how orders are received and processed.
Inventory Options That Reflect Operational Realities
Instead of enforcing a single inventory logic, Rietail gives sellers the ability to manage stock based on how their business operates:
- For made-to-order or unlimited goods, tracking isn’t required.
- If you manage finite stock, Rietail will only allow customers to order what’s available.
- And if you’re open to selling beyond current inventory levels, the system will keep accepting orders even when stock is depleted.
This flexibility supports both conservative and aggressive sales strategies without interrupting customer experience.
Advanced Pricing That Adapts to Customer Segments
Wholesale pricing isn’t uniform—and Rietail understands that. Its pricing system can be customized to reflect buyer behavior, purchase volume, and customer category.
- Individual customers can be shown different prices based on their login or assigned group.
- Volume-based discounts automatically apply when order quantity increases.
- Sellers can create separate pricing for wholesale and retail buyers on the same platform.
- Contractual pricing is also supported, making it easier to serve recurring clients or subscribers.
This level of personalization helps businesses stay competitive while maximizing profit margins.
Downloadable Catalogs Improve Client Access
Rietail gives your customers the ability to explore your offerings at their own pace. Whether they prefer traditional PDFs or engaging video catalogs, the system supports both.
Clients can download a detailed product-specific file or a full collection, making it easy for them to review and share internally before placing bulk orders. This adds transparency to the sales process and encourages quicker decision-making.
Built-In Rewards and Loyalty Features
Beyond sales, Rietail helps you build relationships. Its loyalty system allows you to define how points are awarded—whether based on order value, payment type, or customer grade.
This creates incentives for customers to return and increases average order value over time. When combined with custom pricing, loyalty rewards offer a complete retention strategy baked into your platform.
Integrated Tools for Back-End Efficiency
Rietail doesn’t stop at the front end. It connects seamlessly with essential business tools like ERPs and CRMs, so your team can work more efficiently. Analytics integrations, such as with Herometricx, give you real-time performance insights to make smarter decisions.
With support for settlement systems through Etailon and the ability to customize your tech stack, Rietail aligns with how your business already operates rather than forcing change.
FAQs
Q. Is Rietail the same as Retail?
A. No. Rietail is a specialized B2B platform designed for wholesalers, not traditional retail businesses. It supports complex order types, pricing models, and inventory strategies that retail platforms typically do not handle.
Q. What makes Rietail different from Shopify?
A. While Shopify is built primarily for B2C and D2C businesses, Rietail is tailored specifically for B2B sellers. It offers features like enquiry-based ordering, customer-specific pricing, and customizable sets that are not available natively in Shopify.
Q. Can Rietail handle both small and large order volumes?
A. Yes. Rietail is built to support flexible order types and volumes, making it suitable for both low and high-quantity B2B transactions.
Q. Does the platform allow catalog downloads?
A. Absolutely. You can enable product or collection-level downloads in both PDF and video formats.
Q. Can I assign different prices to different customers?
A. Yes. Customer-specific pricing, volume-based pricing, and wholesale vs. retail pricing are all supported.
Rietail is not simply another eCommerce tool—it’s a full-scale solution built for how wholesalers actually sell. With customizable product types, flexible ordering methods, advanced pricing controls, and backend integrations, Rietail helps you manage complexity with simplicity.
For B2B businesses looking to streamline operations, increase efficiency, and future-proof their digital selling strategy, Rietail is the smart choice.